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Prescott Shibles
President & CEONamed to min's 2007 digital hot list for his innovative work as VP of Penton Media, Prescott founded Vital Business Media in late 2008 with the goal of building a online B2B media model that was better aligned with industry needs, advocating measurable accountability and ROI for both subscribers and advertisers alike.
Prior to his position at Penton Media, Prescott served as Vice President of New Media for Prism Business Media, Primedia Business, and Intertec Publishing. However, much of his online expertise was cultivated during his days at About.com during the height of the dot-com boom.
Prescott cut his teeth as an entrepreneur at the tender age of 17 when he and his brother became the youngest franchisees to ever own a Haagen-Dazs scoop shop.